peerOS was a start-up that aimed to revolutionize the way electricity is measured and paid for by digitizing the electricity meter. Their vision was to enable real-time payments for electricity usage using the IOTA network — a decentralized ledger technology designed for fast and secure microtransactions. This innovative approach would allow consumers to pay only for the electricity they actually use, eliminating the need for estimated billing or end-of-month surprises.

To bring this vision to life, it was crucial to develop a brand that reflected the start-up’s core values of transparency, efficiency, and cutting-edge technology. This branding process was more than just a logo — it was about capturing the essence of peerOS’s mission and conveying it clearly to both users and industry stakeholders.

Our initial collaborative effort as a team centered around a comprehensive analysis of the accumulated data. Following this, I took the lead in crafting a well-defined structure that seamlessly guides users through the content. This thoughtfully designed user journey was then translated into a wireframe, offering a visual representation of the planned pages for enhanced clarity and strategic planning.