We began by developing detailed Personas to represent our target users and their needs. These personas served as a foundation for empathy-driven design decisions. Alongside this, we created Moodboards to visualize the aesthetic and emotional context of the product, helping us understand users’ expectations and preferences. Additionally, a Customer Journey Map was developed to capture the user’s experience from initial consideration through to product use, highlighting pain points and opportunities for improvement.

For a structured approach to defining user needs and project goals, we used several key tools:

• An Empathy Map helped us understand users’ thoughts, feelings, and motivations in relation to the product.
• The Hills Definition method allowed us to formulate clear, user-centered project objectives.
• An Effort-Impact Matrix was used to prioritize features and identify quick wins.
• Finally, we crafted an Elevator Pitch to succinctly communicate the core value proposition of our cordless screwdriver design.

In the concept phase, we explored a wide range of design ideas and evaluated them systematically.

• Using a Morphological Box, we identified key design parameters and systematically combined them to generate innovative concepts.
• A Pairwise Comparison helped us to compare different concepts against one another, while a Concept Comparison table allowed us to refine our ideas based on key criteria.
• A Utility Value Analysis (Nutzwertanalyse) provided a quantitative basis for selecting the most promising concept.
• To ensure our design was competitive, we also performed a Benchmark Analysis to compare our ideas with existing products on the market.